Cultural studies Essay Example | Topics and Well Written Essays - 2500 words

Cultural studies - Essay Example Despite this shift Bengalis, be it Hindu or Muslims did share a greater cultural similarity than what superficial boundaries failed to erase. The irony behind this cultural similarity between East Bengal (now Bangladesh) and West Bengal explains the complete disadvantage of categorizing literature or cultural studies within nationalistic homogenizing forces. If nationalization or neo-imperialism or globalization is seen as cultural homogenization, then cultural fragmentation and intercultural conflict or issues of ethnocide are also serious issues that haunt us with World War II memories. But are the poles of cultural studies thus stretched between these two stereotypes Aren't we approaching greater possibilities of cultural exchanges and the exciting new cultural hybridity that do not threaten cultural purity, but add new and socio-economic, spiritual and discursive voices to the present zeitgeist of our age by virtue of which we remain unique to our historical time travel The essay " 'Indian Literature': Notes Towards the Definition of a Category", posits the argument that cultural and linguistic exclusivity of various languages and their corresponding literatures are weak at encouraging actual overlapping translations between themselves and the cultural context, where they developed or grew through continuous interaction and affecting their linguistic differences. Thus knowledge of "Indian Literature"(however controversial the term is) is being generated in the medium of English, since the rare combination of, say, a Punjabi folklore (in a Punjabi local dialect or even major language) being integrated into Bengali literature by another Bengali author who has quite a deft hand at understanding that specific sub-division of Punjabi language or culture. Thus in spite of bridging the cultural gap between varied cultures in India, it only creates a chasm with its linguistic function due to inherent symbolic gaps or meanings gathered or generated by its id eological or discursive order or burden. Again, this lead to the very question of information and its readers, since, the finer points of intercultural translation are no necessary to a class of people who are literate, dependent on the print media for preservation of culture that cannot but precipitate the words and ideological, spiritual and social practices of the Subalterns in their complex standing. Thus gap between the vocabularies of the petit bourgeoisie and the general or popular is great. But, I would like to question the use of the term "popular" by the author, since popular culture has come to reflect the taste and vocabularies of the bourgeoisie classes and the subalterns are hardly presented in such cultural representations. Indian Literature is either categorized in its ancient period of literary production or under a generic name that does not always add to the production of a unified literary indigenous history where all exist independently unaware of another cultur e or their mutual linguistic interdependence. Textual exchanges are scarce. With chronological imposition on Indian History that do not let history thrive under the vast confusion of overlapped and interrelated periods despite gaps in time or space, Indian Literature has become a sharp Enlightenment induced linear, teleological product of "Universal History" and have forgotten to voice its histories and metanarratives under the troubling demands of multiculturalism, gaps in vernacular exchange realized not until the beginning of post-colonial cultural studies,

Motion Pictures Movies Research Paper Example | Topics and Well Written Essays - 750 words - 2

Motion Pictures Movies - Research Paper Example The rise of the Hollywood studio system was a critical stage of the movie industry. The Biography Company sent Griffith and his team of actors to the West Coast towards Georgia Street where they started shooting a film in the available vacant spaces. It is at this time that Griffith decided to explore Hollywood and decided to shoot one of his melodrama movies there. At the production of this film, it attracted a lot of attention and Griffith found Hollywood an interesting place to shoot his movies (Ragan 23-43). When many filmmakers found out about his venture, they decide to visit Hollywood to produce films. Another reason why most Filmmakers preferred to visit Hollywood is that they saw it as a cheap way to avoid the charges that Thomas Edison was charging them to make movies. After the world war, the more people from Europe visited Hollywood. Another transformation that occurred during the Hollywood studio system was the introduction of the use of sound in filmmaking (OBrien 43). While this was a positive change, the filmmakers who had learned about silent film lost popularity after this change. During the era of the studio system, the filmmakers followed the Hay production code as part of the conditions of the studio production. Those who did not comply with the Hay code had to pay heavy fines. However, the studio system ended in the early 1940s when another law emerged to separate the production of films and their exhibition. The Federal antitrust action was a new law that led to the break up the studio system and paved way for individual production (Ragan 67). Secondly, technology development opened up a new era of production in the history of American movies. The emergence of the television technology encouraged many people to pursue filming individually.

Corporate strategy of pirelli Essay Example | Topics and Well Written Essays - 750 words

Corporate strategy of pirelli - Essay Example It is a pioneer in the field of rubber related industries. It has perused expansions in tire and telecom industry both vertically and horizontally. Pirelli generated tremendous employment opportunities ever since its inception. Even in 1872 it employed close to one thousand people, an indication of the economic contributions, since their inception. Pirelli’s growth ensured economic prosperity not only in Italy but also in other parts of the World. Pirelli expanded its business and spread prosperity by increasing the GDP of the nation’s it operates. Developed nations were more than interested to avail the services of Pirelli as it would bring economic prosperity to their nations. When an organization wants to expand, it can pursue growth strategies. Some of the growth strategies are a) Expansion through integration b) Expansion through diversification c) Expansion through cooperation. Pirelli’s expansion plans consisted of all the above mentioned options. Integration basically means combining activities on the basis of the value chain related to the present activity of the company. From rubber sheets, belts, slabs, and vulcanized products initially to making of two wheeler and four wheeler tires is an example of their vertical forward integration. Pirelli was also seen making rapid progress in its horizontal integration. Pirelli was a pioneer in diversification of its businesses. In fact, integrating in the lines of the existing business it self is an act of concentric diversification. Apart from that Pirelli started growing geographically at a rapid, yet in a systematic manner. Pirelli’s internationalization started from the beginning of 1900 onwards. Its expansion to Barcelona in Spain was followed by a similar venture in Britain in 1914, and by 1920 factories had also been set up in Brazil, Greece, Argentina, Turkey, and German is a fact of Pirelli’s clinical approach towards internationalization of their businesses. Initiatives were also made

Motion Pictures Movies Research Paper Example | Topics and Well Written Essays - 750 words - 2

Motion Pictures Movies - Research Paper Example The rise of the Hollywood studio system was a critical stage of the movie industry. The Biography Company sent Griffith and his team of actors to the West Coast towards Georgia Street where they started shooting a film in the available vacant spaces. It is at this time that Griffith decided to explore Hollywood and decided to shoot one of his melodrama movies there. At the production of this film, it attracted a lot of attention and Griffith found Hollywood an interesting place to shoot his movies (Ragan 23-43). When many filmmakers found out about his venture, they decide to visit Hollywood to produce films. Another reason why most Filmmakers preferred to visit Hollywood is that they saw it as a cheap way to avoid the charges that Thomas Edison was charging them to make movies. After the world war, the more people from Europe visited Hollywood. Another transformation that occurred during the Hollywood studio system was the introduction of the use of sound in filmmaking (OBrien 43). While this was a positive change, the filmmakers who had learned about silent film lost popularity after this change. During the era of the studio system, the filmmakers followed the Hay production code as part of the conditions of the studio production. Those who did not comply with the Hay code had to pay heavy fines. However, the studio system ended in the early 1940s when another law emerged to separate the production of films and their exhibition. The Federal antitrust action was a new law that led to the break up the studio system and paved way for individual production (Ragan 67). Secondly, technology development opened up a new era of production in the history of American movies. The emergence of the television technology encouraged many people to pursue filming individually.

Budget Preparation Essay Example | Topics and Well Written Essays - 1500 words

Budget Preparation - Essay Example Often for a commercial organization which is both a manufacturer and seller budgets envelope all activities and in the discussions taken up in this paper only such organizations would be cited. Due to their important lighthouse role to the business ships targeting to shore a decent profit mechanics of preparing various categories of budgets and their importance for decision making managers assumes importance. This paper covers these two aspects primarily, taking adequate precaution to explain in detail, encourse, the important categories of budgets. Budgets are drawn to assist in clarifying and attaining business objectives. These objectives can be varied but can be commonly listed as minimizing costs/controlling expenditures, increasing revenues, gaining a higher market share, improving spread/margins (through increased sales), etc. Therefore, a statement of identified objectives becomes important at the commencement of budgeting. Once these objectives have been set then the rest of the budget can fan out after a series of logical coordination. Subsequent to the statement of identified business objectives and determination of the budget period (say 1 week, 1 fortnight, 1 month, 1 year, etc), additional information need to be gathered in order to compile the budget. This information generally includes past and current performance data procured from profit and loss accounts, balance sheets and previous cash flow forecasts of the organization. In case of a new business peer studies can be important guide posts. To help new concer ns, good amount of classified data is published by various industry associations. Irrespective of the context this information can then be used to identify probable sales in number of units and associated costs in the future. One approach to budgeting is to compile from scratch ignoring all previous historical data and current performance: this is termed as zero-based budgeting which can be risk prone and should be taken up by those who have very realistic estimates of strengths of their concern vis a' vis market demands. It is commonly observed that during the preparation of budgets certain figures are easier to state with confidence than others. For instance, costs fall in former category while predicting sales falls in the latter category. The obvious reason for this is the fact that sales are affected by several probable factors (e.g. increase or decrease in demand, level of competition, changes in consumption pattern,technology,fashions,fads etc);while costs are technically sta ted and determined by suppliers/government policies and remain relatively stable.However,these are to be stated preferably on some historical and comparable base. This paper would exhibit subsequently important functional budgets that follow from statement of sales and cost objectives; however two important points need emphasis in respect to the process of budgeting-one, ideally the budgeting should be grass root

Motivation Essay Example for Free

Motivation Essay 1. Define and discuss motivation. Which theory of motivation offers the best chance, if handled properly, of increasing productivity in your workplace? Motivation can be described as a process that accounts for an individuals intensity, direction and persisitence of efforts towards attaining a goal (Robbins, 2004). While general motivation is concerned with motivation towards the achievement of any goal, this paper will be discussing motivation in relation to organizational goals, as the focus is on work related behavior (Robbins, 2004). With regards to the definition, there are 3 key elements related to motivation. Intensity is concerned with how hard a person tries to achieve a goal. But in order for intensity to trnaslate into better performance it has to be channeled in the right direction. So, the quality of the intensity is very essential. Persistence is another dimension to motivation. It is a measure of how long a person can maintain his or her efforts. There have been numerous theories on motivation, devised and tested multiple times. But the theory I find most relevant and important to a workplace, the work be of any nature, is the expectacy theory, put forward by Victor Vroom (Robbins, 2004). Expectancy theory focuses on three main relationships. The effort-performance relationship, performance-reward relationship and the reward-personal goal relationship. In more practical terms, expectancy theory says that when an employee puts in effort o his job it is partly because he believes his effort will translate into better performance, but this performance alone would be useless to him, until and unless there are obvious benefits attached to better performance, i.e. rewards. These rewrds may be monetary or non-monetary and may vary from a promotion or pay increment to a pat on the back from the boss and a word or two of appreciation from the supervisor. This would motivate the workforce, as every individual will perceive that with this job he would be able accomplish his personal goals. 2. Define and discuss leadership. Which style is presently used in your own workplace? Which style is needed, or which style do you believe should be used to increase productivity? Leadership theories have great applications in business settings. For example, some organizations look for leadership traits when choosing a candidate for a leadership position.   Most organizations that we normally encounter look for specific personality traits of individuals such as their openness to experience, social behavior, extraversion etc. These are the traits that are associated with good leaders. Extraversion is a trait that is mostly associated with leadership emergence because extraverted people are quick to establish contacts, have usually good communication skills and are emotionally aware of others. Similarly, openness to experience is a good indicator of a leader’s ability to encounter and deal with new situations. Contemporary theories of leadership such as Charismatic leadership and Transformational leadership fit very well in the dynamic situation of the contemporary world. Contemporary leadership theories view leaders as individuals who inspire their followers through their words, ideas and behaviors. And this is so true of today’s successful leaders (Kotter, 1995).   Charismatic leadership theory can be applied to leaders such as New York mayor Rudy Guiliani, African President Nelson Mandela, and African-American leader Martin Luther King. Through his rhetoric, Martin Luther king was able to consolidate the civil rights movement and became one of the most inspiring leaders (Kotter, 1995). Contemporary leadership theories are forward looking as they emphasize on leader’s vision. A clear vision is described as one of the qualities of charismatic leaders because it is their vision that binds their followers and becomes the impetus for change. Moreover, contemporary leadership theories put emphasis on leader-follower relationship as in Leader Exchange Theory (Robbins, 2004). As employees become more empowered, leader-follower relationship becomes even more important and contemporary leadership theories provide valuable information in this regard. So, in essence, leadership has a huge role to play when it comes to the employees’ attitude towards work. Because, if a leader can inspire and motivate his or her followers, it may help bring out a more positive attitude from them, and ultimately this would have a positive impact on the productivity of the company.

Gherkin and Pomegranate Cultivation

Gherkin and Pomegranate Cultivation Abstract Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. Rising consumer income and changing lifestyles are creating bigger markets for high-value horticultural products in India as well as throughout the world. Among these, the most important high-value export products are fruits and vegetables. This study was conducted to analyze the comparative advantage and competitiveness of pomegranate and gherkin which are the important foreign exchange earner among fruit and vegetable crops exported from India. The primary data was collected from Tumkur and Bijapur district of Karnataka, India and secondary data was collected from concerned government institutions, APEDA and also from exporters of fruits and vegetables. The Policy Analysis Matrix (PAM) was selected as the analytical tool to analyse the export competitiveness, comparative advantage, and the degree of government interventions in the production and export of gherkin and pomegranate. The policy distortions were measured through indicators of PAM. Garret ranking technique was used to analyse the constraints in the production and export of the selected crops. EPC of Gherkin (0.5) and pomegranate (0.45) values which found to be less than one indicates that producers are not protected through policy interventions. Whereas DRC (0.27 0.28) and PCR (0.43 0.59) values of Gherkin and Pomegranate respectively shows positive, social as well as private profit which indicates that, India has a competitive and comparative advantage in their production. The result for Garret ranking in case of gherkin shows that skilled labour and lack of superior quality are the major constraints in production and export of gherkin respectively. In case of pomegranate non availability of skilled labour, high incidence of pest and diseases, lack of transportation facilities, high residual effect of pesticide are the major constrain in production and export. The overall result shows that the cultivation as well as export of gherkin and pomegranate is economically profitable and efficient. Key Words: Gherkin, Pomegranate, PAM, EPC and DRC List of Acronyms Variable Definition APEDA Agricultural and Processed Food Products Export Development Authority CIF Cost Insurance and Freight Crores 10 million DRC Domestic Resource Cost EPC Effective Protection Coefficient EU European Union FAOSTAT Food and Agriculture Organization Statistics FOB Free On Border FYM Farm Yard Manure ha Hectares HEIA Horticulture Export Improvement Association kg Kilogram MHA Million Hectare MT Million Tons NHB National Horticulture Board NPCI Nominal Protection Coefficient on Inputs NPCO Nominal Protection Coefficient on Outputs NPV Net Present Value PAM Policy Analysis Matrix PCR Private Cost Ratio INR Indian Rupees UAE United Arab Emirates UK United Kingdom UNCOMTRADE United Nations Commodity Trade Statistics UNFAO United Nations Food and Agriculture Organization USA United States of America 1. Introduction 1.1 Background Indian agriculture is vested with the herculean responsibility of feeding over more than one billion people. Out of total, 72% of Indias population live in rural areas, further three-fourth of the rural populations depend on agriculture and allied activities for their livelihoods. The present growth in agriculture in India is hassle with problems most importantly, agricultural growth slowed down to 2.1% between 1998-99 and 2004-05. It is largely due to a decline in the food grain sector that grew at merely 0.6%. Given the high dependence of the poor on agriculture, the stagnation in this sector is currently threatening to stall poverty reduction in India (Reddy, 2007). Given the present scenario, the immediate question to be addressed is how agricultural growth can be accelerated. The question can be answered through by diversifying the consumption pattern towards high value agricultural commodities in general and high value horticultural products in particular such as fruits and vegetables. In recent years there has been a great deal of interest among policymakers and trade analysts in the role of horticultural products as a principle means of agricultural diversification and foreign exchange earnings in developing countries. Horticultural products have high income elasticity of demand as income goes up the demand raises rapidly. It grows especially in middle and high income developing countries. As people are more cautious on health and nutrition, there is a paradigm shift from high fat, high cholesterol foods such as meat and live stock products to low fat and low cholesterol foods such as fruits and vegetables. As a result, the world has change d its attention towards high value agricultural products. Hence, it is crucial to be competitive in the world market to reap the potential gains of increased and growing world demand for horticultural products such as fruits and vegetables. Thus, the purpose of the present study attempts to evaluate the consequences of international trade and competitiveness of Indian horticulture with special reference to pomegranate and gherkin crops. In the recent past, these two crops got high export potential and earned good foreign exchange. 1.2 Studies on export of fruits and vegetables There are many studies related to export of horticultural crops especially fruits and vegetables from India. Chiniwar (2009) explained the numerous opportunities and challenges of the horticulture sector and observed that there is a tremendous potential for Indian pomegranates in the global market. He examined the growth of pomegranate exports from India. The study revealed that the growth of pomegranate exports from India is moderate in comparision to the potential for its exports. Tamanna et al. (1999) examined the export potential of selected fruits from India by using Nominal Protection Coefficient (NPC). The results indicate that the exports of Indian fruits are highly competitive in the world market. Nalini et al. (2008) observed that India has made tremendous progress in the export of cucumber and gherkin products during the past 15 years (1990-2005). The export has increased by about 129 times with an impressive annual compound growth rate of 37.46 percent, as against only 4. 38 percent in the world market. An increasing and high value of Revealed Comparative Advantage (RCA) and a positive and increasing value for Revealed Symmetric Comparative Advantage (RSCA) have indicated high potential for their export. One percent increase in volume of international trade in cucumber and gherkin may increase the demand from India by 5.96 percent. This indicates that India is highly competitive in the export of cucumber and gherkin. It has ample scope to further increase its export. Gulati et al. (1994) analyzed the export competitiveness of selected agricultural commodities and identified the constraints in the export of fresh fruits, vegetables, processed fruits and vegetables. The above studies are related to export performance, growth, and constraints of fruits and vegetables. Most of these studies focused on aspects pertaining to export of fruits and vegetables. There are no studies on export policy especially related to efficiency and comparative advantage in world market. Therefore, the aim of the present study is to analyze the export competitiveness of pomegranate and gherkin by using Policy Analysis Matrix (PAM). The study has a high scope because competitiveness has become a key issue in the international market for export development of fruits and vegetables. 1.3 Research objectives In the present study, the export competitiveness of high value horticultural crops of India is analyzed. To be very precise, the study analyzes the competitiveness of gherkin and pomegranate in the world market. It also compares the advantages and constraints in the export of these crops with the following objectives and proposed hypothesis, which will be tested based on the results and conclusion. Specific objectives To assess the export competitiveness of Gherkin and Pomegranate To examine the production and export constraints of Gherkin and Pomegranate Hypothesis Export of gherkin and pomegranate are competitive in international markets 1.4 Structure of the thesis The study contains the results of the analysis of export competitiveness of horticultural crops in India. In the present study, opportunities are analyzed, constraints in production and export of gherkins and pomegranates from India. We further analyze the competitiveness and comparative advantage of these two crops in international market. The detailed information of this analysis is discussed in the following sections of the study. The first section of the thesis gives us an introduction and background on the nature of the problem, facts on the dynamics and underlying causes diversifying the consumption pattern of high value horticultural commodities. Further, a brief overview of existing studies on Indian agricultural and horticultural growth, export performance, and constraints will be discussed. The research question is broken down into specific objectives and a possible hypothesis has been put forth. The second section of the thesis will give a general overview of fruit and vegetable scenario in the world as well as in India. The section also explains the importance of selected fruit and vegetable by considering production, export and foreign exchange earnings which will help us to understand the export competitiveness of these crops from India. The third section deals with methodological framework which deals with the concepts and competitiveness of high value horticultural crops from India focusing on the application of PAM model for the study. In the same chapter, the current literature and outline of the major definitions for competitiveness and comparative advantage are studied. The above proposed model will be used as a tool to address the research objectives followed by data description. Fourth section highlights the findings of the research from the proposed model using collected information on pomegranate and gherkin cultivation, and their export. Finally, the proposed hypothesis is tested and the results inferred. The final section summarizes the whole research findings and provides meaningful policy implications. 2. Scenario of fruits and vegetables in India and the world 2.1 World scenario of fruits and vegetables 2.1.1 High value agricultural production Rising consumer income and changing lifestyles are creating bigger markets for high value agricultural products throughout the world. Among these, the most important high value export sector is horticulture, especially fruits and vegetables. The growing markets for these products present an opportunity for the farmers of developing countries to diversify their production out of staple grains and raise their income. Annual growth rates on the order of 8 to 10 percent in high value agricultural products is promising development (Fig.1), as the production, processing and marketing of these products create a lot of needed employment in rural areas. The rapid growth in high value exports has been part of fundamental and broad reaching trend towards globalization of the agro food system. Dietary changes, trade reform and technical changes in the food industry have contributed to the growth of high value agriculture and trade (World Bank, 2008). 2.1.2 World production of fruit and vegetables The production of fruit and vegetables all over the world grew by 30 percent between 1980 to 1990 and by 56 percent between 1990 to 2003. Much of this growth occurred in China where production grew up by 134 percent in 1980 and climbed to 200 percent by 1990 (UNFAO 2003). At present the world production of fruits and vegetables reached to 512 MT and 946.7MT respectively (Table 1 5). Vegetables: China is currently the worlds largest producer of vegetables, with the production 448.9 MT with an area of 23.9 MHA (47%) (Table 1), whereas India is in the 2nd position with the production of 125.8 MT with an area of 7.8 MHA (13%) followed by USA (4%), Turkey (3%) etc (Indian Horticulture Database, 2008) (Fig.2). Among the vegetable crops gherkin is considered for the study as it is one of the most important vegetable all over the world. Table 2 shows the international production of cucumber and gherkin from different parts of the world during 2007-08. China, Turkey, Iran, Russia and USA are the world largest producers of cucumber and gherkin (Table 3), whereas India position in the production is 34th but it reached 1st (Table 3) and 55th (Table 4) position in export of provisionally preserved and fresh cucumber gherkin respectively. Table 1 Major vegetables producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 23936 448983 19 India 7803 125887 16 USA 1333 38075 29 Turkey 996 24454 25 Russia 970 16516 17 Egypt 598 16041 27 Iran 641 15993 25 Italy 528 13587 26 Spain 379 12676 33 Japan 433 11938 28 Others 16957 222625 13 Total 54573 946774 Source: Indian Horticulture Database (2008) Table 2 International production of cucumber and gherkin (2007-08) Country Production (MT) Share (%) China 28062000 62.9 Turkey 1875919 4.21 Iran, Islamic republic 1720000 3.86 Russian federation 1410000 3.16 USA 920000 2.06 Ukraine 775000 1.74 Japan 634000 1.42 Egypt 615000 1.38 Indonesia 600000 1.34 Spain 510000 1.14 Mexico 500000 1.12 Poland 492000 1.10 Iraq 480000 1.08 Netherland 445000 1.00 India 120000 0.27 Others 5452024 12.22 World 44610943 100 Source: Author, FAO (2008) Table 3 Major exporting countries of fresh cucumber and gherkin (2007) Country Value (USD) Share (%) Spain 557088 30.13 Mexico 437369 23.65 Netherland 419824 22.70 Canada 81707 4.42 Germany 44437 2.40 Turkey 40300 2.18 Greece 38920 2.10 Iran 27768 1.50 Belgium 25361 1.37 USA 16313 0.88 India 235 0.01 Others 159815 8.64 World 1849137 Source: Data from Agricultural and Processed food products Export development Authority (APEDA), India. Table 4 Major exporting countries of preserved cucumber and gherkin Country Value (USD) Share (%) India 33476 49.39 China 16754 24.72 Turkey 4193 6.19 Netherlands 3397 5.01 Belgium 2670 3.94 Vietnam 40300 2.11 Sri Lanka 1003 1.48 Germany 925 1.37 Spain 596 0.88 USA 992 0.87 World 65040 Source: U.N COMTRADE (2007) Fruits: World fruit production has steadily risen for the past four years (see Appendix 3 ). Table 5 shows the largest fresh fruit producers from different countries during 2007-08. China is the worlds largest fruit producer, producing 19 percent of the world fruits. India ranks second in the list of world producer accounting 12 percent of the worlds production followed by Brazil, where 7 percent of the worlds fruit was grown. (Figure 3) As production is increasing in China at alarming rate compare to other top producing countries. Production growth almost averaged 6 percent per year in China, while production growth in India averaged 2.73 percent per year. The EU experienced the lower annual growth rate of 0.89 percent. Whereas, the production in USA and Brazil has been relatively constant over the period, with average annual growth rates of 0.61 percent for the former and 0.34 percent for the later. Other countries Mexico, South Africa and Chile have experienced slightly higher av erage annual production growth rates of 2.12, 2.56 and 1.3 percent respectively over the same period (FAOSTAT 2008). Among all fruits pomegranate is considered for the present study. Figure 4 shows India is the world largest producer of pomegranate with 900 MT (36%) followed by Iran (31%), Iraq (3%), USA (4%) etc. Over the years Indias export rate for pomegranate has grown steadily to worth of INR0.61 million (US$13741) in 2007-08 with the share of 1.2 percent (Table 6). Table 5 Major fruit producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 9587 94418 10 India 5775 63503 11 Brazil 1777 36818 21 USA 1168 24962 21 Italy 1246 17891 14 Spain 1835 15293 8 Mexico 1100 15041 14 Turkey 1049 12390 12 Iran 1256 12102 10 Indonesia 846 11615 14 Others 22841 208036 9 Total 48481 512070 Source: FAO Indian Horticulture Database (2008) Table 6 Pomegranate export from different parts of the world (2007) Country Value (USD) Share (%) Thailand 172781 15.06 Spain 138911 12.11 Vietnam 84532 7.37 Mexico 67739 5.91 Netherlands 63858 5.57 Madagascar 53822 4.69 Israel 45219 3.94 Uzbekistan 44128 3.85 Colombia 40459 3.53 Azerbaijan 37977 3.31 France 36975 3.22 Germany 17750 1.55 India 13741 1.20 Others 309565 27.45 World 1127457 100 Source: Agricultural and Processed Food Products Export Development Authority (APEDA), India 2.2 Scenario of fruits and vegetables in India. Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. It is identified as one of the potential sector for harnessing Indias competitive advantage in international trade. Further it prepares India to achieve an overall trade target of 1% or more in the share of world trade. Meanwhile, making the country self-sufficient in the last few decades, horticulture has played a very significant role in earning foreign exchange through export. Horticultural crops cover approximately 8.5 percent of total cropped area (20 MHA) (Table 7) with annual production of 207 MT, and productivity of 10.3 MT per hectare during the year 2007-08 (FAO Indian Horticulture Database 2008). Among the horticultural crops fruits and vegetables play an important role, whereas exports of fruits and vegetables have increased over the years (Table 8). During 2004-05 export of fruits and vegetables was INR 13637.13 million as against INR 24116.57 million during 2006-07 (APEDA, 2008) Table 7 Area, production and productivity of horticultural crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 16.6 145.8 8.8 2002-03 16.3 144.4 8.9 2003-04 19.2 153.3 21 2004-05 21.1 170.8 8.1 2005-06 18.7 182.8 9.8 2006-07 19.4 191.8 9.9 2007-08 20.1 207.0 10.3 Source: FAO Indian Horticulture Database (2008) Table 8 Export of horticultural produce in India Products 2004-05 2005-06 2006-07 Quantity Value Quantity Value Quantity Value Floriculture seeds 34496 2871 42659 3922 50048 7713 Fresh Fruits vegetables 1296530 13637 1465040 16587 1983873 24117 Processed fruits vegetables 325293 9614 501826 13595 549949 17316 Total 1656319 261227 2009525 341051 258387 491459 Source: APEDA, India Note: Qty: MT, value : Million INR Vegetables: In vegetable production, India is next to China with a production of 125.8 million tonnes from 7.8 million hectares with a share of 13 percent in relation to world production (Table 9). The per capital consumption of vegetables is 120 grams per day (APEDA 2009). In case of Fresh vegetable Indias export has been increased from INR 433.14 Crore in 2006-07 to Rs 489.49 Crore in 2007-08. Major Export Destinations of these vegetables are UAE, UK, Nepal, and Saudi Arabia. (APEDA, 2009) Table 9 Area, production and productivity of vegetable crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 6156 88622 14.4 2002-03 6092 84815 13.9 2003-04 6082 88334 14.5 2004-05 6744 101246 15.0 2005-06 7213 111399 15.4 2006-07 7584 115011 15.2 2007-08 7803 125887 16.1 Source: FAO Indian Horticulture Database (2008) Among all vegetables gherkin is considered for the present study due to following reasons. Indias export of gherkin has been steadily increased since 1997-98. It accounts for 24,490 tonnes of gherkins having an export potential of INR 50.27 crore as against 35,242 tonnes worth of INR 69.86 crore in 1999-2000 (Venkatesh, 2003). In recent year gherkin export has been increased to 61.5 million tonnes with a trade value of INR1465.5 million during 2007-08 (UNFAO Export Data, 2009). 2.2.1 Production and export importance of gherkin in India Gherkin crop is being selected for the present study. It is regarded as HEIA crop especially a hybrid crop. Gherkin cultivation and processing started in India in the early 90s and presently cultivated over 19,500 acres in the three southern states of Karnataka, Tamil Nadu and Andhra Pradesh. Although gherkin can grow virtually in any part of the country, the ideal conditions required for growth prevail in these three states where the growing season extends throughout the year. It requires adequate water and temperature between 15-36 degree centigrade and the right type of soil. The crop takes 85 days to reach the required maturity level. Productivity is approximately four to five tonnes per acre and the best months are from February to March followed by June to August. India is a major exporter of provisionally preserved gherkin. Table 10 11 shows the cucumber and gherkin export from India. In India, Karnataka stands first in export, where cultivation is steadily growing since 2001 -02 accounting for a worth of INR 1200 million. During 2006-07 gherkins accounts to INR 3133 million which has been exported (Table 12). Table 10 Cucumber and gherkin exports from India (2007-08) Country Value( Million INR) Quantity (Tonnes) Share (%) ) UAE 1.96 142.75 17.55 Bangladesh 1.92 290.00 17.17 Netherland 1.78 93.10 15.92 Russia 1.66 83.50 14.91 Estonia 0.80 43.94 7.17 Nepal 0.75 74.42 6.75 Oman 0.75 70.00 6.74 Spain 0.55 31.82 4.95 France 0.47 20.21 4.27 Others 0.51 26.42 4.56 Total 11.20 876.18 100 Source: Gherkin and Pomegranate Cultivation Gherkin and Pomegranate Cultivation Abstract Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. Rising consumer income and changing lifestyles are creating bigger markets for high-value horticultural products in India as well as throughout the world. Among these, the most important high-value export products are fruits and vegetables. This study was conducted to analyze the comparative advantage and competitiveness of pomegranate and gherkin which are the important foreign exchange earner among fruit and vegetable crops exported from India. The primary data was collected from Tumkur and Bijapur district of Karnataka, India and secondary data was collected from concerned government institutions, APEDA and also from exporters of fruits and vegetables. The Policy Analysis Matrix (PAM) was selected as the analytical tool to analyse the export competitiveness, comparative advantage, and the degree of government interventions in the production and export of gherkin and pomegranate. The policy distortions were measured through indicators of PAM. Garret ranking technique was used to analyse the constraints in the production and export of the selected crops. EPC of Gherkin (0.5) and pomegranate (0.45) values which found to be less than one indicates that producers are not protected through policy interventions. Whereas DRC (0.27 0.28) and PCR (0.43 0.59) values of Gherkin and Pomegranate respectively shows positive, social as well as private profit which indicates that, India has a competitive and comparative advantage in their production. The result for Garret ranking in case of gherkin shows that skilled labour and lack of superior quality are the major constraints in production and export of gherkin respectively. In case of pomegranate non availability of skilled labour, high incidence of pest and diseases, lack of transportation facilities, high residual effect of pesticide are the major constrain in production and export. The overall result shows that the cultivation as well as export of gherkin and pomegranate is economically profitable and efficient. Key Words: Gherkin, Pomegranate, PAM, EPC and DRC List of Acronyms Variable Definition APEDA Agricultural and Processed Food Products Export Development Authority CIF Cost Insurance and Freight Crores 10 million DRC Domestic Resource Cost EPC Effective Protection Coefficient EU European Union FAOSTAT Food and Agriculture Organization Statistics FOB Free On Border FYM Farm Yard Manure ha Hectares HEIA Horticulture Export Improvement Association kg Kilogram MHA Million Hectare MT Million Tons NHB National Horticulture Board NPCI Nominal Protection Coefficient on Inputs NPCO Nominal Protection Coefficient on Outputs NPV Net Present Value PAM Policy Analysis Matrix PCR Private Cost Ratio INR Indian Rupees UAE United Arab Emirates UK United Kingdom UNCOMTRADE United Nations Commodity Trade Statistics UNFAO United Nations Food and Agriculture Organization USA United States of America 1. Introduction 1.1 Background Indian agriculture is vested with the herculean responsibility of feeding over more than one billion people. Out of total, 72% of Indias population live in rural areas, further three-fourth of the rural populations depend on agriculture and allied activities for their livelihoods. The present growth in agriculture in India is hassle with problems most importantly, agricultural growth slowed down to 2.1% between 1998-99 and 2004-05. It is largely due to a decline in the food grain sector that grew at merely 0.6%. Given the high dependence of the poor on agriculture, the stagnation in this sector is currently threatening to stall poverty reduction in India (Reddy, 2007). Given the present scenario, the immediate question to be addressed is how agricultural growth can be accelerated. The question can be answered through by diversifying the consumption pattern towards high value agricultural commodities in general and high value horticultural products in particular such as fruits and vegetables. In recent years there has been a great deal of interest among policymakers and trade analysts in the role of horticultural products as a principle means of agricultural diversification and foreign exchange earnings in developing countries. Horticultural products have high income elasticity of demand as income goes up the demand raises rapidly. It grows especially in middle and high income developing countries. As people are more cautious on health and nutrition, there is a paradigm shift from high fat, high cholesterol foods such as meat and live stock products to low fat and low cholesterol foods such as fruits and vegetables. As a result, the world has change d its attention towards high value agricultural products. Hence, it is crucial to be competitive in the world market to reap the potential gains of increased and growing world demand for horticultural products such as fruits and vegetables. Thus, the purpose of the present study attempts to evaluate the consequences of international trade and competitiveness of Indian horticulture with special reference to pomegranate and gherkin crops. In the recent past, these two crops got high export potential and earned good foreign exchange. 1.2 Studies on export of fruits and vegetables There are many studies related to export of horticultural crops especially fruits and vegetables from India. Chiniwar (2009) explained the numerous opportunities and challenges of the horticulture sector and observed that there is a tremendous potential for Indian pomegranates in the global market. He examined the growth of pomegranate exports from India. The study revealed that the growth of pomegranate exports from India is moderate in comparision to the potential for its exports. Tamanna et al. (1999) examined the export potential of selected fruits from India by using Nominal Protection Coefficient (NPC). The results indicate that the exports of Indian fruits are highly competitive in the world market. Nalini et al. (2008) observed that India has made tremendous progress in the export of cucumber and gherkin products during the past 15 years (1990-2005). The export has increased by about 129 times with an impressive annual compound growth rate of 37.46 percent, as against only 4. 38 percent in the world market. An increasing and high value of Revealed Comparative Advantage (RCA) and a positive and increasing value for Revealed Symmetric Comparative Advantage (RSCA) have indicated high potential for their export. One percent increase in volume of international trade in cucumber and gherkin may increase the demand from India by 5.96 percent. This indicates that India is highly competitive in the export of cucumber and gherkin. It has ample scope to further increase its export. Gulati et al. (1994) analyzed the export competitiveness of selected agricultural commodities and identified the constraints in the export of fresh fruits, vegetables, processed fruits and vegetables. The above studies are related to export performance, growth, and constraints of fruits and vegetables. Most of these studies focused on aspects pertaining to export of fruits and vegetables. There are no studies on export policy especially related to efficiency and comparative advantage in world market. Therefore, the aim of the present study is to analyze the export competitiveness of pomegranate and gherkin by using Policy Analysis Matrix (PAM). The study has a high scope because competitiveness has become a key issue in the international market for export development of fruits and vegetables. 1.3 Research objectives In the present study, the export competitiveness of high value horticultural crops of India is analyzed. To be very precise, the study analyzes the competitiveness of gherkin and pomegranate in the world market. It also compares the advantages and constraints in the export of these crops with the following objectives and proposed hypothesis, which will be tested based on the results and conclusion. Specific objectives To assess the export competitiveness of Gherkin and Pomegranate To examine the production and export constraints of Gherkin and Pomegranate Hypothesis Export of gherkin and pomegranate are competitive in international markets 1.4 Structure of the thesis The study contains the results of the analysis of export competitiveness of horticultural crops in India. In the present study, opportunities are analyzed, constraints in production and export of gherkins and pomegranates from India. We further analyze the competitiveness and comparative advantage of these two crops in international market. The detailed information of this analysis is discussed in the following sections of the study. The first section of the thesis gives us an introduction and background on the nature of the problem, facts on the dynamics and underlying causes diversifying the consumption pattern of high value horticultural commodities. Further, a brief overview of existing studies on Indian agricultural and horticultural growth, export performance, and constraints will be discussed. The research question is broken down into specific objectives and a possible hypothesis has been put forth. The second section of the thesis will give a general overview of fruit and vegetable scenario in the world as well as in India. The section also explains the importance of selected fruit and vegetable by considering production, export and foreign exchange earnings which will help us to understand the export competitiveness of these crops from India. The third section deals with methodological framework which deals with the concepts and competitiveness of high value horticultural crops from India focusing on the application of PAM model for the study. In the same chapter, the current literature and outline of the major definitions for competitiveness and comparative advantage are studied. The above proposed model will be used as a tool to address the research objectives followed by data description. Fourth section highlights the findings of the research from the proposed model using collected information on pomegranate and gherkin cultivation, and their export. Finally, the proposed hypothesis is tested and the results inferred. The final section summarizes the whole research findings and provides meaningful policy implications. 2. Scenario of fruits and vegetables in India and the world 2.1 World scenario of fruits and vegetables 2.1.1 High value agricultural production Rising consumer income and changing lifestyles are creating bigger markets for high value agricultural products throughout the world. Among these, the most important high value export sector is horticulture, especially fruits and vegetables. The growing markets for these products present an opportunity for the farmers of developing countries to diversify their production out of staple grains and raise their income. Annual growth rates on the order of 8 to 10 percent in high value agricultural products is promising development (Fig.1), as the production, processing and marketing of these products create a lot of needed employment in rural areas. The rapid growth in high value exports has been part of fundamental and broad reaching trend towards globalization of the agro food system. Dietary changes, trade reform and technical changes in the food industry have contributed to the growth of high value agriculture and trade (World Bank, 2008). 2.1.2 World production of fruit and vegetables The production of fruit and vegetables all over the world grew by 30 percent between 1980 to 1990 and by 56 percent between 1990 to 2003. Much of this growth occurred in China where production grew up by 134 percent in 1980 and climbed to 200 percent by 1990 (UNFAO 2003). At present the world production of fruits and vegetables reached to 512 MT and 946.7MT respectively (Table 1 5). Vegetables: China is currently the worlds largest producer of vegetables, with the production 448.9 MT with an area of 23.9 MHA (47%) (Table 1), whereas India is in the 2nd position with the production of 125.8 MT with an area of 7.8 MHA (13%) followed by USA (4%), Turkey (3%) etc (Indian Horticulture Database, 2008) (Fig.2). Among the vegetable crops gherkin is considered for the study as it is one of the most important vegetable all over the world. Table 2 shows the international production of cucumber and gherkin from different parts of the world during 2007-08. China, Turkey, Iran, Russia and USA are the world largest producers of cucumber and gherkin (Table 3), whereas India position in the production is 34th but it reached 1st (Table 3) and 55th (Table 4) position in export of provisionally preserved and fresh cucumber gherkin respectively. Table 1 Major vegetables producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 23936 448983 19 India 7803 125887 16 USA 1333 38075 29 Turkey 996 24454 25 Russia 970 16516 17 Egypt 598 16041 27 Iran 641 15993 25 Italy 528 13587 26 Spain 379 12676 33 Japan 433 11938 28 Others 16957 222625 13 Total 54573 946774 Source: Indian Horticulture Database (2008) Table 2 International production of cucumber and gherkin (2007-08) Country Production (MT) Share (%) China 28062000 62.9 Turkey 1875919 4.21 Iran, Islamic republic 1720000 3.86 Russian federation 1410000 3.16 USA 920000 2.06 Ukraine 775000 1.74 Japan 634000 1.42 Egypt 615000 1.38 Indonesia 600000 1.34 Spain 510000 1.14 Mexico 500000 1.12 Poland 492000 1.10 Iraq 480000 1.08 Netherland 445000 1.00 India 120000 0.27 Others 5452024 12.22 World 44610943 100 Source: Author, FAO (2008) Table 3 Major exporting countries of fresh cucumber and gherkin (2007) Country Value (USD) Share (%) Spain 557088 30.13 Mexico 437369 23.65 Netherland 419824 22.70 Canada 81707 4.42 Germany 44437 2.40 Turkey 40300 2.18 Greece 38920 2.10 Iran 27768 1.50 Belgium 25361 1.37 USA 16313 0.88 India 235 0.01 Others 159815 8.64 World 1849137 Source: Data from Agricultural and Processed food products Export development Authority (APEDA), India. Table 4 Major exporting countries of preserved cucumber and gherkin Country Value (USD) Share (%) India 33476 49.39 China 16754 24.72 Turkey 4193 6.19 Netherlands 3397 5.01 Belgium 2670 3.94 Vietnam 40300 2.11 Sri Lanka 1003 1.48 Germany 925 1.37 Spain 596 0.88 USA 992 0.87 World 65040 Source: U.N COMTRADE (2007) Fruits: World fruit production has steadily risen for the past four years (see Appendix 3 ). Table 5 shows the largest fresh fruit producers from different countries during 2007-08. China is the worlds largest fruit producer, producing 19 percent of the world fruits. India ranks second in the list of world producer accounting 12 percent of the worlds production followed by Brazil, where 7 percent of the worlds fruit was grown. (Figure 3) As production is increasing in China at alarming rate compare to other top producing countries. Production growth almost averaged 6 percent per year in China, while production growth in India averaged 2.73 percent per year. The EU experienced the lower annual growth rate of 0.89 percent. Whereas, the production in USA and Brazil has been relatively constant over the period, with average annual growth rates of 0.61 percent for the former and 0.34 percent for the later. Other countries Mexico, South Africa and Chile have experienced slightly higher av erage annual production growth rates of 2.12, 2.56 and 1.3 percent respectively over the same period (FAOSTAT 2008). Among all fruits pomegranate is considered for the present study. Figure 4 shows India is the world largest producer of pomegranate with 900 MT (36%) followed by Iran (31%), Iraq (3%), USA (4%) etc. Over the years Indias export rate for pomegranate has grown steadily to worth of INR0.61 million (US$13741) in 2007-08 with the share of 1.2 percent (Table 6). Table 5 Major fruit producing countries in the world (2007-08) Country Area(000 ha) Production(000 MT) Productivity(MT/ha) China 9587 94418 10 India 5775 63503 11 Brazil 1777 36818 21 USA 1168 24962 21 Italy 1246 17891 14 Spain 1835 15293 8 Mexico 1100 15041 14 Turkey 1049 12390 12 Iran 1256 12102 10 Indonesia 846 11615 14 Others 22841 208036 9 Total 48481 512070 Source: FAO Indian Horticulture Database (2008) Table 6 Pomegranate export from different parts of the world (2007) Country Value (USD) Share (%) Thailand 172781 15.06 Spain 138911 12.11 Vietnam 84532 7.37 Mexico 67739 5.91 Netherlands 63858 5.57 Madagascar 53822 4.69 Israel 45219 3.94 Uzbekistan 44128 3.85 Colombia 40459 3.53 Azerbaijan 37977 3.31 France 36975 3.22 Germany 17750 1.55 India 13741 1.20 Others 309565 27.45 World 1127457 100 Source: Agricultural and Processed Food Products Export Development Authority (APEDA), India 2.2 Scenario of fruits and vegetables in India. Horticulture is an important component of agriculture accounting for a very significant share in the Indian economy. It is identified as one of the potential sector for harnessing Indias competitive advantage in international trade. Further it prepares India to achieve an overall trade target of 1% or more in the share of world trade. Meanwhile, making the country self-sufficient in the last few decades, horticulture has played a very significant role in earning foreign exchange through export. Horticultural crops cover approximately 8.5 percent of total cropped area (20 MHA) (Table 7) with annual production of 207 MT, and productivity of 10.3 MT per hectare during the year 2007-08 (FAO Indian Horticulture Database 2008). Among the horticultural crops fruits and vegetables play an important role, whereas exports of fruits and vegetables have increased over the years (Table 8). During 2004-05 export of fruits and vegetables was INR 13637.13 million as against INR 24116.57 million during 2006-07 (APEDA, 2008) Table 7 Area, production and productivity of horticultural crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 16.6 145.8 8.8 2002-03 16.3 144.4 8.9 2003-04 19.2 153.3 21 2004-05 21.1 170.8 8.1 2005-06 18.7 182.8 9.8 2006-07 19.4 191.8 9.9 2007-08 20.1 207.0 10.3 Source: FAO Indian Horticulture Database (2008) Table 8 Export of horticultural produce in India Products 2004-05 2005-06 2006-07 Quantity Value Quantity Value Quantity Value Floriculture seeds 34496 2871 42659 3922 50048 7713 Fresh Fruits vegetables 1296530 13637 1465040 16587 1983873 24117 Processed fruits vegetables 325293 9614 501826 13595 549949 17316 Total 1656319 261227 2009525 341051 258387 491459 Source: APEDA, India Note: Qty: MT, value : Million INR Vegetables: In vegetable production, India is next to China with a production of 125.8 million tonnes from 7.8 million hectares with a share of 13 percent in relation to world production (Table 9). The per capital consumption of vegetables is 120 grams per day (APEDA 2009). In case of Fresh vegetable Indias export has been increased from INR 433.14 Crore in 2006-07 to Rs 489.49 Crore in 2007-08. Major Export Destinations of these vegetables are UAE, UK, Nepal, and Saudi Arabia. (APEDA, 2009) Table 9 Area, production and productivity of vegetable crops in India Year Area (MHA) Production (MT) Productivity (MT/ha) ) 2001-02 6156 88622 14.4 2002-03 6092 84815 13.9 2003-04 6082 88334 14.5 2004-05 6744 101246 15.0 2005-06 7213 111399 15.4 2006-07 7584 115011 15.2 2007-08 7803 125887 16.1 Source: FAO Indian Horticulture Database (2008) Among all vegetables gherkin is considered for the present study due to following reasons. Indias export of gherkin has been steadily increased since 1997-98. It accounts for 24,490 tonnes of gherkins having an export potential of INR 50.27 crore as against 35,242 tonnes worth of INR 69.86 crore in 1999-2000 (Venkatesh, 2003). In recent year gherkin export has been increased to 61.5 million tonnes with a trade value of INR1465.5 million during 2007-08 (UNFAO Export Data, 2009). 2.2.1 Production and export importance of gherkin in India Gherkin crop is being selected for the present study. It is regarded as HEIA crop especially a hybrid crop. Gherkin cultivation and processing started in India in the early 90s and presently cultivated over 19,500 acres in the three southern states of Karnataka, Tamil Nadu and Andhra Pradesh. Although gherkin can grow virtually in any part of the country, the ideal conditions required for growth prevail in these three states where the growing season extends throughout the year. It requires adequate water and temperature between 15-36 degree centigrade and the right type of soil. The crop takes 85 days to reach the required maturity level. Productivity is approximately four to five tonnes per acre and the best months are from February to March followed by June to August. India is a major exporter of provisionally preserved gherkin. Table 10 11 shows the cucumber and gherkin export from India. In India, Karnataka stands first in export, where cultivation is steadily growing since 2001 -02 accounting for a worth of INR 1200 million. During 2006-07 gherkins accounts to INR 3133 million which has been exported (Table 12). Table 10 Cucumber and gherkin exports from India (2007-08) Country Value( Million INR) Quantity (Tonnes) Share (%) ) UAE 1.96 142.75 17.55 Bangladesh 1.92 290.00 17.17 Netherland 1.78 93.10 15.92 Russia 1.66 83.50 14.91 Estonia 0.80 43.94 7.17 Nepal 0.75 74.42 6.75 Oman 0.75 70.00 6.74 Spain 0.55 31.82 4.95 France 0.47 20.21 4.27 Others 0.51 26.42 4.56 Total 11.20 876.18 100 Source: